I am Craving for Magnum Ice Cream - Wandering Pinoy

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Sunday, August 5, 2012

I am Craving for Magnum Ice Cream

I first heard about Magnum Ice Cream some months back while watching TV and the first thing that came out of my head after I saw the commercial was "Hmm...I think I should try that" but instead of "tasting" it and "surrendering to my extreme desire" for it, I forgot about it. Earlier today, I saw some kids enjoying Magnum Ice Cream despite the weather, and it brought me back to my original plan which is to buy Magnum Ice Cream for myself.

Anyway, because I'm too busy right now to go out and buy Magnum Ice Cream, I have decided to do some research about it. Here's what I found: Magnum ice cream is owned by the British/Dutch Unilever Company. According to the Company’s website, Magnum ice cream was launched in 1989. It was the first ice cream on a stick especially for adults. Today, Magnum is one of the world’s leading impulse ice cream brands, selling around 1 billion units a year. The handy ice cream is popular globally. Hollywood celebrities, like Eva Longoria, Eva Mendes, Ivanka Trump and Rachel Bilson have been Magnum’s endorsers, who appeared in Magnum TV commercials in the United States and in the other parts of the world.

On February 28, 2012, Magnum was launched in the Philippines. Filipinos welcomed the famous Belgian chocolate-coated vanilla ice cream bars in three flavors, namely, almond, chocolate truffles and the classic. Magnum ice cream in the Philippines is under the partnership between Unilever and RFM Corporation, the parent company of Selecta. The country’s brand ambassadors, include TV host Raymond Gutierrez, fashion designer Rajo Laurel, celebrity stylist Liz Uy, and model Solenn Heussaff.

Interesting and "good-to-know" facts indeed! Tomorrow, I won't surely forget to grabb two Magnum Ice Cream for myself.

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